Originally trained as an art director and graphic designer, Irina has become an eclectic and well established fashion film director with a remarkable polished and elegant visual aesthetic.

At the start of her career, Irina experiments with a wide range of techniques – from video to digital animation, as well as hand drawn animation. Her work varies from fashion films, video installations, music videos for artists such as Sebastian, Cassius, Justice, Ed Banger to commercials and live video performances.

She directed commercials and more than fifteen international campaigns for fashion brands such as Yves Saint Laurent, Cartier, Louis Vuitton, Paco Rabanne, Comptoir des Cotonniers, Caterina Herrera, Elie Saab, Pullman, Giorgio Armani. Her campaign for “Black XS” by Paco Rabanne won several awards, including an Epica award, as well as a Silver award at the Cristal Festival.