Preview image for a video called Tenner directed by Eli Sverdlov for 888 Sport

888 ‘Tenner’ by Eli Sverdlov

Dirty’s Eli Sverdlov directs the latest 888 Sport commercial to introduce their new phone app, which will make betting easier and faster.

Set inside the Pula Amphitheatre in Istria, Croatia, the film shows a succession of athletes that compete against each other, embodying the dramatic peaks we feel while betting at home.

The protagonist, set beside the action at ground level, excitedly places a bet using the new 888 phone app, that takes him at the center of the action.

A creative one said of Eli: “It’s as if Tim Burton had a happy childhood”.

With vast experience shooting high profile campaigns across the world, Eli Sverdlov is a director who’s widely respected for his unique and original style. Often bringing a sense of magic and playfulness to his work, Eli is highly skilled at telling stories of a fantastical nature that cross-cultural and creative boundaries.

Eli’s cinematic style has been adopted recently for the HUAWEI P20 PRO and the Winter Olympics Alibaba campaigns. In typical Eli style, the 888 Sport campaign focusses on the centre of the action, with dynamic camera work and integrated post-production elements.