Preview image for a video called Glitch directed by Andrea Barone for Spyder

Andrea Barone Glitches us into the future

Winter apparel brand Spyder enlisted Dirty director Andrea Barone for their Korean campaign video ‘Glitch’.

A sci-fi esque film with heavy street-wear influences the film is a perfect showcase of Spyders offering for a fashion conscious audience.

Andrea commented, “Despite the strong cultural differences and intense budget & time pressures we were able to achieve a great result throughout each phase. First developing the idea and defining the art direction of the film, then managing all the creative aspects with SM and Spyder; to finally flying to Seoul following to plan production and shoot with huge K-Pop idol Tae-Min. The whole process was a great learning exercise and the final film is one we really enjoy.”

Agency : SM Entertainment

Starring : Lee Tae-min

Brand : Spyder Korea

Production Company : 37thDEGREE

Executives : Kimbo Kim & Giovanni Fumu

Cinematography by : Kang Jong Taek

Editing by : Heo Min