Andrea Barone Glitches us into the future
Winter apparel brand Spyder enlisted Dirty director Andrea Barone for their Korean campaign video ‘Glitch’.
A sci-fi esque film with heavy street-wear influences the film is a perfect showcase of Spyders offering for a fashion conscious audience.
Andrea commented, “Despite the strong cultural differences and intense budget & time pressures we were able to achieve a great result throughout each phase. First developing the idea and defining the art direction of the film, then managing all the creative aspects with SM and Spyder; to finally flying to Seoul following to plan production and shoot with huge K-Pop idol Tae-Min. The whole process was a great learning exercise and the final film is one we really enjoy.”
Agency : SM Entertainment
Starring : Lee Tae-min
Brand : Spyder Korea
Production Company : 37thDEGREE
Executives : Kimbo Kim & Giovanni Fumu
Cinematography by : Kang Jong Taek
Editing by : Heo Min