Preview image for a video called 54321 directed by NoCowboys for April

April ‘54321’ directed by NoCowboys

Directing duo NoCowboys direct an in-camera galore performance music video for the latest track ‘54321’ from London-based Irish artist: April

“NoCowboys has been looking for an opportunity to experiment with light, installations and in-camera effects for a while, so were delighted when this brief landed from April. The whole process was a big, playful experimentation, as we found and tried different objects and textures to pass light through and bounce off of. Massive thanks for Art Director Jessamy Hadfield for bringing to life and creating the mirror installation based on some terrible sketches we sent. And of course the dream duo of DOP James Chegwyn and gaffer Luca Piercey, producer Brooke Lagana, and Rose Esme Lucas, who we teamed up with again after our Rosie Lowe music video.”


Director: NoCowboys (Betty Cutting & Jody Elizabeth Nolan)

Producer: Brooke Lagana

Executive Producers: Alex Bedford & Ben Parkin

Production Assistant: Ella Scanlon

Production Assistant: Kobi Scanlon

1st AD: Rose Lucas

Cinematographer: James Chegwyn

1st AC: Tom Bearne

2nd AC: Michael Hoad

Gaffer: Luca Piercey

Spark: Sam Donvito

Production Designer: Jessamy Hadfield

Art Director Assistant: Harriet Trant

Editor:Jess Waterhouse

Colourist: Dan Maxley @ Rascal Pos


Atlantic Records Credits

Video Commissioner: Kim Jarrett

Marketing Manager: Abbie Hollebone

A&R: Andrew Mikkelsen

Digital Manager: Arun Mohammed