Preview image for a video called Spring’s Our Thing directed by Eli Sverdlov for Asda

Asda ‘Spring’s Our Thing’

Dirty Films, nineteentwenty and Saatchi and Saatchi are proud to present a new Easter campaign for Asda and George, encouraging us to ‘do our thing’ this Spring – and make the most of their seasonal offers.

Dirty’s Eli Sverdlov’s ever-playful and colourful direction together with Michael Coulter’s (Notting Hill, Four Weddings and a Funeral, Love Actually) rich and inviting cinematography brings us a visual and culinary feast. With help from 90s dance floor beat-makers, Basement Jaxx, you’ll be feet tapping and finger clicking around an Asda store in no time…

Collaborating with nineteentwenty VFX and Anarchy SFX, our dancing ‘Daff’ is a real mover and shaker, full of pizazz. Spring is ‘Daff’s’ time to shine, and he’s making the most of this most treasured Sunday occasion.

The film centres on a floral master of ceremony, our dancing ‘Daff’. Perfectly placed at centre stage, ‘Daff’ conducts his orchestra of surrounding table-ware: plates, glasses, cutlery, napkins and salt and pepper shakers, to perform a playful, care-free celebration of the family’s Sunday roast – a type of loved, encouraged, weekly ritual.

Client: ASDA

Vice President Creative: Eilidh Macaskill
Senior Director – ASDA & George: Sara Bates
Head of Creative – Fashion & Home George at ASDA: Aisha Jakhura
Senior Manager: Jess Cowling
Campaign Manager: Jade De Thorpe
Marketing Manager, George Fashion, Home &GM: Paige Martin
Campaign Planner: Adam Higgins
Comms Manager – Food: Hana Rathyal

Agency: Saatchi & Saatchi

Executive Creative Director: Sara Rose
Account Director: Tom Fraser
Account Manager: Natasha Griffiths
Creatives: Senan Lee & Pansy Aung
Producer: Maja Mcintosh

Production Company: Dirty Films

Director: Eli Sverdlov
Executive Producers: Alex Bedford & Ben Parkin
Line Producer: Mike Carr
Production Coordinator: Kristina Epenetos
DOP: Michael Coulter
DOP (Food): Keith Goddard
Production Designer: Mark Connell
Home Economist: Katie Giovanni

SFX: Anarchy
SFX Technicians: James Churches, Ben Weller & Jess Linares

Editor: Gareth McEwen @ Speade

VFX: nineteentwenty
VFX Supervisor: Ryan Hadfield
VFX Nuke Team: Robert Lilley, Duncan Horn, Steph Daly, Claire Larkin, Adam McHale
and Chrys Aldred.
VFX 3D Team: Martin Blunden, Chris King, Eleonora D’Onofrio and Mike Farrar

Sound Designer: Andy Humphreys @ 750MPH
Music: Basement Jaxx ‘Do Your Thing’