Preview image for a video called 4G Assure directed by Andrea Barone for BT

We’ve got your back: that’s the message from BT’s latest spot directed by Dirty’s Andrea Barone

From mechanics to dog groomers, real business owners are the stars of this new campaign from BT Business, directed by Dirty’s Andrea Barone.

Shot using a SnorriCam body rig attached to each subject, this dynamic TV ad captures their point of view as they go about their working day, dramatising the fact that, all the while, they are kept connected by broadband with new 4G Assure: a UK first product for business that automatically switches to 4G when their regular internet drops out or disconnects. The seamless, match cutting technique helps to further amplify the concept of connectivity between brand and viewer.

Some reflective words from director Andrea Barone…

“I’d like to congratulate Dirty Films and This is Now’s creative team. With their exceptional attitude and dedication, they have created the perfect conditions to support my vision through each phases of the production process.

Furthermore it has been a pleasure to collaborate with BT as a client who has showed us passion, impressive creativity and collaboration from day one until completion.

This time we can really say we’ve all got each others back!”


Client: BT
Marketing Director: Tatiana Lipiyaynen
GTM Director: Claire Duffield
Senior Manager: Tracy Barter
Strategic Planner: Sonia Chimona

Advertising Agency: NOW
CCO: Remco Graham
Creative: Clint Harding
Creative: Jules Kent
Head Of Film and Content: Lucy Jay
Business Director: Toby Fairclough
Account Director: Kelly St Lawrence
Account Manager: Luciana Bhangu

Production Company: Dirty Films
Director: Andrea Barone
Executive Producer: Ben Parkin & Alex Bedford
Producer: Savvas Stavrou
Production Coordinator: Kristina Epenetos
Production Assistant: Anna Saffery
1st AD: Kerry Green
Runner: Daria Rizzotto
Runner: Eleri Shone
Director Of Photography: Anton Gunnarson
Focus Puller: Jake McClean Walker
Clapper loader / DIT: Ash Cooke
Art Director: Roya Fraser
Spark: Isobel Jones
Sound Recordist: Rory Rea
Hair & Make up: Yulia Yurchenko
Editor: Adam Bernet
Colourist: Jon Dobson @ Wash Post
Flame Op: Stuart Highsted @ Wash Post
Audio Producer: Beth Tomblin @ Wave Studios
Sound Engineer: Jonny Platt @ Wave Studios

Special thanks to all featured businesses below:

Groom Dog City
Good Times Tattoo
Auto Clinic
Grace and Thorn
The Attendant
Ellis Williams Architect