Directing duo DYNO collab with Dirty Films on 3D animated campaign for Capterra: “Don’t Search, Find”
Capterra announces their services to a global audience in a recently released online 3D animated film campaign “Don’t Search, Find”.
“Short List” and “Buyers Remorse” are the two hero 30s films with a clear message: choose Capterra to help accelerate business productivity, and avoid wasting valuable time and financial resources searching for software online. Through polished 3D animation, the campaign visually and fluidly illustrates how Capterra provides valuable solutions for individuals and businesses alike, drawing on data and insights generated from millions of current users.
LA-based directing duo DYNO collaborated with Dirty Films’ London and NYC design, animation, and production team across a 6-week turnaround from concept to delivery. Combining Brian Vincent Rhodes’ skills in story (with extensive experience as a feature film storyboard artist at Disney and Blue Sky) and Izzy’s experience as art director and compositor, Capterra is the launch of DYNO’s short-form collaboration.
From directors DYNO: It was a wonderful experience bringing the Capterra story to life. With such a rich history and usefulness in the industry, we took on the task of relaying the frustration of searching for software with some of the key features Capterra presents. From our narrative training, we thought of the spots in three acts and wanted to make it as cinematic as possible. With DIRTY FILM’s incredible and flexible collaboration, we built two hero 30s spots plus cutdowns (six spots in total) on a tight timeline of a little over a month. We all feel very proud of what we came up with.
Brian Vincent Rhodes is currently co-directing, alongside composer Christopher Lennertz, a 3D musical short PACEMAKER with Dirty Films. Long-time collaborator and Capterra co-director Izzy Art directs. Alongside Capterra, Pacemaker will be one of a number of excellent animation film projects to emerge from Dirty Films this summer in 3D and stop frame animation.
Credits
Client: Capterra
Creative Parent Organisation: Gartner
Campaign: Don’t Search, Find
Capterra GVP of Brand Portfolio & Marketing: Claire Alexander
Gartner Creative Director: Ladon Roeder
Gartner Vice President of Brand: Michael Craig
Gartner Senior Brand Director: Zev Kanter
Agency Producer: Capella Fahoome
Production Company: Dirty Films
Directors: DYNO (Brian Vincent Rhodes & Eseraele “Izzy” Teklemariam)
Executive Producers: Ben Parkin & Alex Bedford
Producer: James Fuller
Producer: Ellis Fox
Production Manager: Barbara Robertson
Associate Producer: Jeremy Lyman
Storyboard Artist: Brian Vincent Rhodes
Storyboard Artist: Lison Desfeux
Art Direction Concepting: Eseraele “Izzy” Teklemariam
Visual Development Designer & Artist: Jeremy Walker & Jon Omar
Animators: Jeremy Walker & Jon Omar
Offline & Online Editor: Miguel Magalhaes
Cutdown Editor: Leo Stamps
Sound Design: 750mph
Sound Designer/Mixer: Michalis Anthis
Audio Producer: Caroline Jemirifo
Music: Imogen Reay @ Twenty Below
VO Talent: Elliot Kuhn (Voicecaster)
