Preview image for a video called Duets directed by Ben Parkin for Jacobs

Mark and Arg ride if out for Jacob’s #CRACKIN campaign

A lip-syncing battle like no other… ‘Made in Chelsea’ star Mark Francis and ‘The Only Way is Essex’ star, Arg, take to the floor of the Jacob’s cracker factory to RIDE it out. Playful direction from Dirty, sees our leads adventure through the factory from the factory floor, where they are surrounded by warm, freshly baked crackers to the marbled offices of the headquarters.

A note from UB Savoury Biscuits Marketing Director, Ted Linehan below.

“With the Jacob’s Crackin’ Duets campaign, we really wanted to capture the recent popularity of lip syncing in popular culture – and give it our own Jacob’s twist,”.

“For us, this was all about creating a match baked in heaven between our chosen reality TV stars and celebrating this on-screen, and Mark and Arg couldn’t have fulfilled the brief better – bringing energy, fun and personality to the video, which is what the campaign is all about.”