Preview image for a video called Own It This Christmas directed by Eli Sverdlov for Littlewoods

Dirty’s Eli Sverdlov dreams up Littlewoods Christmas Winter Wonderland

Dirty has joined forces with Littlewoods and St. Lukes for the 2017 holiday season to bring their Christmas campaign to life.

The film follows a female lead, acted by Jennifer Biddall, who explores a life-size calendar world, and connects her to real life moments leading up to Christmas Day. With the help of Littlewoods 0% interest payment offer, she remains in control of the moments that matter. The ‘0’ key visual drives us forward, threading moments together and reminding us of the deals at Littlewoods.

Shot in Bucharest, Romania, production designer Mark Connelly built the fantastical life-sized calendar world of the film. Blocking out the August sunshine and blasting up the snow machines, a unique white Christmas was created within the vast studio space. Teaming up with Gravity Post Production, the seamless integration of post and production immerses the viewer in a playful and epic way.

With tonnes and tonnes of experience shooting high profile global campaigns, Eli Sverdlov’s unique style is highly regarded, often bringing a sense of magic and playfulness. Amongst his most high profile recent work are films for Oppo, Huawei, Duracell, Jim Beam, 888 Sport and Coca-Cola. Eli’s past work also includes films for Fiat, Subaru, Mitsubishi, Orange as well as his endlessly charming work for Pelephone.

Eli’s is known for his collaborative work ethic that allows him to work across different genres of storytelling – which makes him the nicest, Dirtiest man around.

Production Company: Dirty Films
Director: Eli Sverdlov
Executive Producer: Alex Bedford and Ben Parkin Line Producer: Mike Carr
Production Assistant: Kristina Epenetos
DOP: Emanuel Kadosh
Production Designer: Mark Connell
Agency: St Luke’s
Creative Director: Julian Vizard
Creatives: Claire Wombwell and Laura Stevens Producer: Stephanie Cleak
Senior Account Manager: Laura Belcher Account Manager: Jade Leighton
Advertiser: Shop Direct
Group Marketing and Creative Director: Kenyatte Nelson Head of Brand: Ben Cooper
Brand Lead: Jo Fisher
Service Company: Abis Studios Edit House: Speade
Producer: Kirsty Oldfield Editor: Gareth McEwen
Post Production: Gravity
Post Production Supervisor: Ilan Bouni & Ori Morahg
Colourist: Simona Cristea (Rushes)
Music: Wake the Town
Sound Engineer: Haas (Jungle)
Lead cast: Jennifer Biddall & Spencer Brown