Preview image for a video called Own It directed by Eli Sverdlov for Littlewoods

Dirty’s Eli Sverdlov ‘Owns It’ with latest campaign for Littlewoods

In collaboration with St. Luke’s, Littlewoods latest campaign drafts in the fantastical directing style of Dirty’s Eli Sverdlov to encourage us to Own It.

The film follows a female lead, played by Jennifer Biddall, who journeys through a large scale calendar world which directly connects to key, real life moments – and with the help of Littlewoods 0% interest payment offer – keeps in control of the moments that matter.

Shot on location and in the enormous Bucharest studios, Romania, the world of the film combines large-scale production set design, courtesy Mark Connell, with integrated post-elements from the very talented, Gravity.

A little more about Eli Sverdlov…

A creative once said of Eli: “it’s as if Tim Burton had a happy childhood”.

With tonnes of experience shooting high profile campaigns across the world, Eli Sverdlov is a director whose unique and original style is widely respected. Often bringing a sense of magic and playfulness, Eli is skilled at telling stories of a fantastical nature. Eli is equally known for his adaptability and collaborative work ethic, which makes him the nicest, Dirtiest man going.

Amongst his most high profile work include films for LV=, Pelephone, Jim Beam (starring Mila Kunis), Coca-Cola and Duracell. His rich archive of work also includes films for Fiat, Subaru, Mitsubishi, Orange and lots and lots of other big, cool brands.
Credits overleaf.

Production Company: Dirty Films
Director: Eli Sverdlov
Executive Producer: Alex Bedford and Ben Parkin Line Producer: Mike Carr
Production Assistant: Kristina Epenetos
DOP: Emanuel Kadosh
Production Designer: Mark Connell

Agency: St Luke’s
Creative Director: Julian Vizard
Creatives: Claire Wombwell and Laura Stevens
Producer: Stephanie Cleak
Senior Account Manager:
Laura Belcher
Account Manager: Jade Leighton
Advertiser: Shop Direct
Group Marketing and Creative Director: Kenyatte Nelson
Head of Brand: Ben Cooper
Brand Lead: Jo Fisher

Service Company: Abis Studios

Edit House: Speade
Producer: Kirsty Oldfield
Editor: Gareth McEwen

Post Production: Gravity
Post Production Supervisor: Ilan Bouni & Ori Morahg

Colourist: Simona Cristea (Rushes)

Music: Wake the Town
Sound Engineer: Haas (Jungle)

Lead cast: Jennifer Biddall & Spencer Brown