Preview image for a video called Drag Cleans directed by Ben & Alex for Method
26/09/19

Method ‘Drag Cleans’

Mop it like it’s hot! 

A new shiny, fabulous ‘Drag Cleans’ campaign for leading ambassadors of cleaning, colour and environmental consciousness METHOD is out now. The campaign launches a year-long partnership with Method, the LGBT Foundation and the hottest drag talent in the UK. Their mission: detox cleaning stereotypes, ban boring and make the world a more inclusive, fun place to be.

Method and Dirty collaborated with seven performers and together are resisting society’s notions of the gender binary. Method has created beautiful cleaning products that are as kind to the planet as they are tough on dirt, and have set out to change the world for good. Dirty embraced this strategy by adding a visual flair which has advanced this already forward-facing and progressive brand.

Yasssss!

The campaign was activated by a main mobile-first film, and supported by a series of OOH and digital films screened on the London Underground, on buses, in supermarkets and on social. This eye-catching execution has already been lovingly received by all demographics. 

It was a pleasure to work with all our wonderful drag artists and to work with such an inclusive, positive and creative group of individuals. Special thanks to the wonderful below team.

Credits

Client: Method UK – Pete Rosier, Sara Mendez, Anna Simon

Creative Development, Production & Post-Production: Dirty

Strategy and Creative Consultation: Uncommon Studios

Uncommon Creatives: Tom and Christopher

Uncommon Account Director: Mack Leary

PR Agency: The Romans

Directors & EPs: Alex Bedford & Ben Parkin

Producer: Rosa Junkovic

Production Manager: Rory Mills

Production Assistant: Edvin Dubrovskiy

1st AD: Kerry Green

DP: Diana Olifirova

Gaffers: Elliot Beach and Werner Van Pepperen

B camera operator / OOH DOP: Kurt Riddell

Production Designer: Scott Parish @ Made Studios

Offline Editors: Phillip Whiteman and Theo Gelernter

Online Editor: Chris Day

Post Supervisor: Viktor Berg

Colourist: Simona Cristea @ Coffee and TV

Composer: Just Phunk – Stefano Ramalli