Method ‘Drag Cleans’
Mop it like it’s hot!
A new shiny, fabulous ‘Drag Cleans’ campaign for leading ambassadors of cleaning, colour and environmental consciousness METHOD is out now. The campaign launches a year-long partnership with Method, the LGBT Foundation and the hottest drag talent in the UK. Their mission: detox cleaning stereotypes, ban boring and make the world a more inclusive, fun place to be.
Method and Dirty collaborated with seven performers and together are resisting society’s notions of the gender binary. Method has created beautiful cleaning products that are as kind to the planet as they are tough on dirt, and have set out to change the world for good. Dirty embraced this strategy by adding a visual flair which has advanced this already forward-facing and progressive brand.
The campaign was activated by a main mobile-first film, and supported by a series of OOH and digital films screened on the London Underground, on buses, in supermarkets and on social. This eye-catching execution has already been lovingly received by all demographics.
It was a pleasure to work with all our wonderful drag artists and to work with such an inclusive, positive and creative group of individuals. Special thanks to the wonderful below team.
Client: Method UK – Pete Rosier, Sara Mendez, Anna Simon
Creative Development, Production & Post-Production: Dirty
Strategy and Creative Consultation: Uncommon Studios
Uncommon Creatives: Tom and Christopher
Uncommon Account Director: Mack Leary
PR Agency: The Romans
Directors & EPs: Alex Bedford & Ben Parkin
Producer: Rosa Junkovic
Production Manager: Rory Mills
Production Assistant: Edvin Dubrovskiy
1st AD: Kerry Green
DP: Diana Olifirova
Gaffers: Elliot Beach and Werner Van Pepperen
B camera operator / OOH DOP: Kurt Riddell
Production Designer: Scott Parish @ Made Studios
Offline Editors: Phillip Whiteman and Theo Gelernter
Online Editor: Chris Day
Post Supervisor: Viktor Berg
Colourist: Simona Cristea @ Coffee and TV
Composer: Just Phunk – Stefano Ramalli