Preview image for a video called Play directed by Jack Bowden for Alewya

“Play” by Jack Bowden and Alewya

Dirty Films are excited to share the latest music video directed by Jack Bowden and artist Alewya, for her track “Play”.

“Play” invites the viewers into a dreamy, ritualistic type dance gathering, set in beautiful beach coastlines and leafy bonfire lit surroundings from dusk till dawn. Embracing the nature of community and freedom, Jack and Alewya capture an organic, raw energy to accompany what is an incredibly infectious track which is bound to get anyone moving. 

Alewya states: “Play is a song about my love and gratitude for pleasure and play and how it has and can unlock deeper feelings of connections. It’s overtly feminine and innately primal and most of all light and fun!”



Artist – Alewya

Label – Because London Records

Commissioner – Natalia Maus

Production Company – Dirty Films


Director – Jack Bowden & Alewya

Executive Producer – Ben Parkin

Executive Producer – Alex Bedford

Producer – Rowley Winn

Creative Director – Lee Trigg

DOP – Adam Barnett

1st AD – Yasmin Godo

2nd AD – Samira Conteh

Focus Puller – Ernest Tu

2nd AC – Joel Spence

Gaffer – Alex Rice

Spark – Charlie Relph

Spark – Brook Williams

DIT – Chris Kemble

Camera Trainee – James Lahaise

Runner – Molly Wood

Runner – Tom Davis

Runner – Tom Byrne

Stylist – Lee Trigg

Movement Director – Kikz Katika

Hair – Chaniqwa Brown

Make-Up – Luz Giraldo

BTS stills – Alex Lambert

Production Manager – Rob Speranza

Production Manager – Rob Utliski

Production Assistant – Ella Scanlon

Production Assistant – Imogen Legrove

Location Scout – Julian Cuppello

Casting Director – Stafi Samaki

Editor – Omar Allsop

Editor – Lee Trigg

Editor – Jordan Copeland

Editor – Jack Foster

Edit House – Tentacle Films

Colourist – Caroline Morin 

Colour Grade & Online House – Wash

Post Producer – Mikael Nakkas



Issac Fihosy

Olamide Deola

Bisola Olusanya

Malika Green

Bernice Mulenga

Marian Reynolds


SJ Whittick

Vando Varela

Amie Kanneh

Paschelle Brown

Karen Aloba (MK)

Nassie Barro

Sewita Tekle-Neamen

Kwame Bonsu