Preview image for a video called Realise Your Vision directed by Jack Bowden for Sohonet

Realise your vision with Sohonet

Dirty Films are thrilled to share our latest work, directed by Jack Bowden for Sohonet and The Croc, the Emmy Winning software that offers tech solutions and collaboration tools behind some of the world’s biggest productions in film, TV and advertising.

In this visually impactful film, we start from the hero shot of a feature film in Tokyo and span across the filmmaking process all the way back to the first frame of the director’s sketch.

“I was fortunate enough to pitch on the Sohonet Clearview commercial. The brief I received from The Croc was beautifully creative, aiming to use the reverse time to show Clearview in use. From the hero shot of a feature film in Tokyo, spanning the filmmaking process all the way back to the inception of that frame in a Director’s first sketch.

“It was really fun to finesse this concept and help bring it to life. However, working in reverse is a real brain melter. It required a lot of planning and Storyboarding with DP Joe Douglas, VFX Viktor and Angelica from Dirty. On the actual shoot, we had to choreograph everything backwards with the edit in mind. I thoroughly enjoyed shedding light on the filmmaking process and having successfully created something in reverse, I’d be interested to explore more concepts like this.”

— Director, Jack Bowden



Client: Sohonet ClearView
Agency: The Croc
Creative Director: Nick Watmough
Creative: Fred Barber

Main Talent: Maya Ansar
Extras: Jonathan Gould, Bina Horner, Anas Zz, Alex Grant

Production Company: Dirty Films
Exec. Producers: Alex Bedford & Ben Parkin
Producer: Angelica Riccardi

Director: Jack Bowden
Cinematographer: Joe Douglas
Steadicam: Tommy MacMahon
Set Designer: Aimee Mek
Editor: Scarlett Bovingdon
VFX: Viktor Berg x Cruise VFX
Colour: Wash
Soundscape & Mix: Matt Cheney x Kult Audio
Original Music: James Cullen

1st AD: Joshua Jacob
Production Assistants: Rose Lucas, Tom Davies

Focus Puller: Jeff Vine
2nd AC: Christina Swain
Gaffer: Joe Sherno
Sparks: Joss Gilbert, Shaun Clarke, John Besagni
Playback: Steven Thoft Sharp

Art Department Assistant: Bibi Baker
MUA: Kristina Pavlov
Storyboard: Anthony Z Studio
Concept Art: Chiara Rogazzo

Locations: Centrestage Studio, Molinare
Kit: Panavision