Preview image for a video called The Beat directed by Neda for Icky

The Beat by Neda

The Beat, by Icky, is a sinister celebration of bellies and beer babies. Directed by Neda, from Dirty Films.

The film pays homage to Beyonce’s pregnancy photoshoot, yet with flashes of umbilical cords, and blood, the music video is peppered with visual surprises.

There is an intensity to the film. Which she explains: “ I see the world as one big mockumentary, equal parts joy and terror, and I think this film has that irony to it, beautiful yet sinister.”

For any enquiries dial Dirty and ask for Ben.
+44 (0) 20 7739 6111

Director: Neda
Producer: Mike Carr
DOP: Graham Tooby
Cast: Feyi Babalola, Lee McQueen, Saish Shete, Gerel Falconer, Jordan Reeves
1st AD: Michael Elvis Scanlon
Camera Operator : Nick Ogden
Operator: Harry Wheeler
Prop maker: Niall Trask
Focus Puller: Michael Hobdell
Lighting: David Lewis
Art director: Hayley Mcdonald
Art assistant: Sila Yucel
Wardrobe: Sinead Skinner Karen Smyth
Edited by: Neda Shadanlou & Emily Wilson & Michele Difrancesco
VFX: Steve Gomez @ Bandito
Typography / graphic design : Yasamin Shadanlou
Grade: Felipe Szulc @ Absolute Post