Preview image for a video called Party Car directed by Youth Hymns for THINK!

Dirty’s Youth Hymns directs ‘Party Car’ – the latest three-part social campaign for THINK!

Dirty Films were commissioned by the Department for Transport and VMLY&R to create a new set of mobile and social films for the latest online THINK! campaign. Directors Youth Hymns brought the colour and humour to this campaign, which addresses a serious issue: when young guys get in the car with their mates, their risk of a crash goes up significantly. Passengers are responsible for creating the atmosphere in the car and have a huge effect on the focus of the driver. Everything gets harder when 3 mates are shoving their phones in your face, arguing over music, or playfighting next to you. 

To reach this audience Youth Hymns made use of their signature poppy, hyper-exaggerated style to create some laugh-out-loud moments highlighting the source of distraction, passengers.

Dirty Films and Youth Hymns oversaw the production and most of the post-process (delivering optimised mobile formats) driving the music, sound design and animation in a bouncy and memorable way. Additional elements, such as animation and graphics had to be eye-catching and exaggerated, making the audience aware of the effect that they have on the driver, and encouraging them that while they’re in the car, they need to “let a mate concentrate.”

Key Credits

Client: Department for Transport   

Head of Campaigns & Partnerships: DAWN LAUDER

Deputy Head of Marketing: Laura Kane

Senior Marketing Team Leaders: Rachel Smith

Campaign Manager: Neal Brown

Campaign Manager: Varun Narayanan


Agency: VMLY&R 

Creative Director: Gavin McGrath

Creatives: Paula Hochberg, Jacob Hellstrom and Amy Fasey

Agency Producer: Grace Carroll

Account Manager: Kyle Caddey


Production Company: Dirty Films

Director: Youth Hymns 

Executive Producers: Ben Parkin & Alex Bedford

Director of Photography: Nic Booth

Producer: Rosa Junkovic

Production Manager: Anna Saffery

Production Assistant: Edvin Dubrovskiy  

1st AD: Ato Yankey

Production Designer: Xander Mitchell 

Art Director & Props: Caspar Phillips

Casting Director: Thomas Adams Casting

Editor and VFX: Youth Hymns

Music and Sound Design: Youth Hymns

Colourist: Lewis Crossfield @ Time Based Arts