Dirty’s Youth Hymns directs ‘Party Car’ – the latest three-part social campaign for THINK!
Dirty Films were commissioned by the Department for Transport and VMLY&R to create a new set of mobile and social films for the latest online THINK! campaign. Directors Youth Hymns brought the colour and humour to this campaign, which addresses a serious issue: when young guys get in the car with their mates, their risk of a crash goes up significantly. Passengers are responsible for creating the atmosphere in the car and have a huge effect on the focus of the driver. Everything gets harder when 3 mates are shoving their phones in your face, arguing over music, or playfighting next to you.
To reach this audience Youth Hymns made use of their signature poppy, hyper-exaggerated style to create some laugh-out-loud moments highlighting the source of distraction, passengers.
Dirty Films and Youth Hymns oversaw the production and most of the post-process (delivering optimised mobile formats) driving the music, sound design and animation in a bouncy and memorable way. Additional elements, such as animation and graphics had to be eye-catching and exaggerated, making the audience aware of the effect that they have on the driver, and encouraging them that while they’re in the car, they need to “let a mate concentrate.”
Key Credits
Client: Department for Transport
Head of Campaigns & Partnerships: DAWN LAUDER
Deputy Head of Marketing: Laura Kane
Senior Marketing Team Leaders: Rachel Smith
Campaign Manager: Neal Brown
Campaign Manager: Varun Narayanan
Agency: VMLY&R
Creative Director: Gavin McGrath
Creatives: Paula Hochberg, Jacob Hellstrom and Amy Fasey
Agency Producer: Grace Carroll
Account Manager: Kyle Caddey
Production Company: Dirty Films
Director: Youth Hymns
Executive Producers: Ben Parkin & Alex Bedford
Director of Photography: Nic Booth
Producer: Rosa Junkovic
Production Manager: Anna Saffery
Production Assistant: Edvin Dubrovskiy
1st AD: Ato Yankey
Production Designer: Xander Mitchell
Art Director & Props: Caspar Phillips
Casting Director: Thomas Adams Casting
Editor and VFX: Youth Hymns
Music and Sound Design: Youth Hymns
Colourist: Lewis Crossfield @ Time Based Arts
