Preview image for a video called Party Car 1:1 web directed by Youth Hymns for THINK!
04/02/20

Dirty’s Youth Hymns directs ‘Party Car’ – the latest three-part social campaign for THINK!

Dirty Films were commissioned by the Department for Transport and VMLY&R to create a new set of mobile and social films for the latest online THINK! campaign. Directors Youth Hymns brought the colour and humour to this

campaign, which addresses a serious issue: when young guys get in the car with their mates, their risk of a crash goes up significantly. Passengers are responsible for creating the atmosphere in the car and have a huge effect on the focus of the driver. Everything gets harder when 3 mates are shoving their phones in your face, arguing over music, or playfighting next to you. 

To reach this audience Youth Hymns made use of their signature poppy, hyper-exaggerated style to create some laugh-out-loud moments highlighting the source of distraction, passengers.

Dirty Films and Youth Hymns oversaw the production and most of the post-process (delivering optimised mobile formats) driving the music, sound design and animation in a bouncy and memorable way. Additional elements, such as animation and graphics had to be eye catching and exaggerated, making the audience aware of the effect that they have on the driver, and encouraging them that while they’re in the car, they need to “let a mate concentrate.”

Key Credits

Client: Department for Transport   

Head of Campaigns & Partnerships: DAWN LAUDER

Deputy Head of Marketing: Laura Kane

Senior Marketing Team Leaders: Rachel Smith

Campaign Manager: Neal Brown

Campaign Manager: Varun Narayanan

 

Agency: VMLY&R 

Creative Director: Gavin McGrath

Creatives: Paula Hochberg, Jacob Hellstrom and Amy Fasey

Agency Producer: Grace Carroll

Account Manager: Kyle Caddey

 

Production Company: Dirty Films

Director: Youth Hymns 

Executive Producers: Ben Parkin & Alex Bedford

Director of Photography: Nic Booth

Producer: Rosa Junkovic

Production Manager: Anna Saffery

Production Assistant: Edvin Dubrovskiy  

1st AD: Ato Yankey

Production Designer: Xander Mitchell 

Art Director & Props: Caspar Phillips

Casting Director: Thomas Adams Casting

Editor and VFX: Youth Hymns

Music and Sound Design: Youth Hymns

Colourist: Lewis Crossfield @ Time Based Arts