Ford ‘Unlearn Manifesto’
Let go of what you know. That’s the new message Dirty Films helped deliver for a new online media campaign for Ford UK and Blue Hive, London. Ford’s new ‘Unlearn’ campaign challenges us to push the reset button and refresh our view
of the world. Unlearn is as much about embracing open thinking, as it is about doing away with old thinking, which is seen across Ford’s integrated video series.
It begins with ‘Manifesto’, a 45 second animated film made by Dirty, directed by Anders Schroder & Matias Hansen. Cue: micro pig pets, drone deliveries, emoji-spheres and a new brand offering from Ford, as they transition into a motor services company. Alongside this film, Dirty’s micro pig-shaped media elements will also be seen trotting around the web in the tail end of January. Oink.
Production Company: Dirty Films
Directed by: Anders Schroder and Matias Hansen
Executive Producer: Alex Bedford & Ben Parkin
Producer: Alex Bedford, Ben Parkin & Louis Bejerholm
Agency: Blue Hive London
Creative Director: Bryn Attewell
Agency Producer: Lindsay Moyes and John Cheesemore
Sound Design: Unit
Music: Eclectic
