Eli Sverdlov slides into new futuristic territory with the latest campaign for Xiaomi
Eli Sverdlov’s playful and colourful signature style has taken a turn into a new, slick and futuristic category thanks to his latest outing for Chinese mobile phone brand ‘Xiaomi’. ‘Slide to the Future’ introduces us to a number striking and memorable scenes, full of beautifully art directed and thought-through settings.
Congrats Eli, we love it.
For more of Eli’s playful work, check out his long-standing fantastical Pelephone campaigns – such as ‘Balloons’. For a sprinkling of magic, Oppo ‘Gulliver’ is where it’s at. For the more brooding, cinematic moments, take a look at Eli’s billion-viewer Winter Olympics campaign for Alibaba. And for more background on Eli, dial Dirty and ask for Alex.
Director: Eli Sverdlov
Editor: Noam Weissman
Music: Tomer Biran
VFX Creative Director: Ilan Bouni
Producer: Bar Cohen
VFX Supervisor: Eugene Romanovsky