Preview image for a video called Xiaomi ‘Slide to the Future’ directed by Eli Sverdlov for Xiaomi

Eli Sverdlov slides into new futuristic territory with the latest campaign for Xiaomi

Eli Sverdlov’s playful and colourful signature style has taken a turn into a new, slick and futuristic category thanks to his latest outing for Chinese mobile phone brand ‘Xiaomi’. ‘Slide to the Future’ introduces us to a number striking and memorable scenes, full of beautifully art directed and thought-through settings.

Congrats Eli, we love it.

For more of Eli’s playful work, check out his long-standing fantastical Pelephone campaigns – such as ‘Balloons’. For a sprinkling of magic, Oppo ‘Gulliver’ is where it’s at. For the more brooding, cinematic moments, take a look at Eli’s billion-viewer Winter Olympics campaign for Alibaba. And for more background on Eli, dial Dirty and ask for Alex.

Director: Eli Sverdlov

Editor: Noam Weissman

Music: Tomer Biran

VFX Creative Director: Ilan Bouni

Producer: Bar Cohen

VFX Supervisor: Eugene Romanovsky